With Prime, Amazon customers pay $99 per year to gain access to streaming services such as Amazon Video and Amazon Music, as well as unlimited next day delivery on items – at no extra cost. One of Amazon’s most notable products is its Prime membership service. The endless aisle concept also reduces the chance of a customer visiting a competitor’s store after an unsuccessful trip – meaning fewer lost business opportunities for Walmart. Any disappointment a customer may feel by having not been able to buy the product they were after is likely to be tempered by them being able to order it. They can then arrange to either collect the item from the store, or have it delivered to their home. If a customer has come to a location looking for a specific product, only to find the store doesn’t carry it, they need simply access the terminal and place an order. “By rethinking stores and testing new ideas with customers in real-life stores, we are improving customers’ experiences and making it easier than ever for them to get what they need as quickly and easily as possible.” Endless Aislesīeing tested in select stores, the endless aisle system is one of the ways in which Walmart is seamlessly integrating its in-store and online shopping experiences.Ī kiosk placed at the end of a physical aisle allows customers to access the entire online Walmart inventory. Director of Business Development at Walmart. “Meeting customers’ needs is critical as they adopt more digitally-driven lifestyles, expectations increase, and, increasingly, shopping options do not require a trip inside a store,” explained Jeff Muench, Sr.
Walmart is therefore looking for opportunities to bring the in-store and online arms of its business together, to offer customers unique ways to access its products and services.
Amazon may have its sights set on brick-and-mortar stores, but Walmart is already there, at the top of the game. However, Walmart has realized it holds a key advantage over Amazon which it can leverage to offer services the online kingpin simply cannot – its nationwide network of physical store locations.
Recent highly publicized acquisitions of Jet.com,, , Moosejaw, and, have also demonstrated Walmart’s commitment to becoming a key ecommerce player. Walmart has been offering ecommerce solutions to its customers for some time now, but it’s only relatively recently they have been taking things seriously and looking at avenues to really innovate the ways in which their products are accessed online. Amazon Go is looking to revolutionize the concept of the self-serve convenience store – making it only natural for retail giants to want to hit back, by taking a swing at the ecommerce market. However, its position at the top means constantly looking for new and innovative ways to keep its huge network of stores in pole position.Īmazon has recently been making roads to disrupt physical retailers with its own foray into the brick-and-mortar space. Walmart is the world’s largest company by revenue – netting around $485 billion, according to the Fortune Global 500 List.
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